Choose Now

Stop performing a life that looks good from the outside. Start designing one that feels true from the inside.

Most of us were raised with a specific script. We were taught to aim for a "Life Well Lived" - the steady career, the polite marriage, the well-behaved children. We worked hard, paid the bills, and did exactly what society asked of us. And yet, many of us wake up in the "Long Middle" feeling like we are drifting through a life made for someone else.

In this Amazon #1 Bestseller, Stuart L. Morris, JP, FRSA, provides the rigorous framework you need to stop the drift and reclaim your agency.

What is Elite Entrepreneurial Living?

It isn’t about flashy status symbols or a high-risk gamble. It is a practical mindset used by the world’s most successful innovators to build a life of absolute autonomy. It is about learning to think differently so you can reclaim your time, reduce unnecessary stress, and align your daily work with your deepest values.

The Chosen Life Framework

Using his background in Cybernetics and Control Engineering alongside decades of entrepreneurship, and teaching at Henley Business School, Stuart distills the complexity of life into a stable, three-point foundation:

• The Three Pillars: Nurturing the Mind, Body, and Soul to create a platform for resilience.

• The Nine Principles: A decision-making matrix covering everything from personality and physiology to the "Practicalities" of your unique reality.

• The Power of Effectuation: Learn the five entrepreneurial rules - like the Affordable Loss and Bird in Hand principles - to navigate risk without fear.

Why You Need This Book

If Hello, I Love You, Goodbye is the script for marking life’s most sacred thresholds, Choose Now is the engine that gives you the independence to reach them. You cannot cross a threshold with intention if you are still stuck in a corporate cubicle hell or a lifestyle defined by others' expectations.

Choose Now gives you the permission slip to be the architect of your own existence.

The pen is in your hand. The page is blank. It is time to stop waiting for permission and start choosing.